Our CEO

“Elegance it's the only Beauty that never fades away”

My name is Patrícia Santos, I'm Miguel's mother, loved by God, personal stylist and CEO of Beloved Philly. It is a great pleasure to have you here with us. 

Our Story

The Beloved Philly began with a Purpose, God's lead, and Christ as my foundation.
Like everything, it was only a small idea but a Big Dream in my heart. So I took a step of faith combined with my passion for fashion.
They say: "Start with what you have now" - So I did - it was a very intimate space in my house and only one store window that I began sharing with friends and family my passion for jewelry. 
From there I started to spread the word about my business and I did offer a private brunch for friends to present my new collection. And for my surprise only ONE person showed up. Yeap! Funny to say it now but not on that day.
The good thing is - It did not stop me to persue my dreams.
Months later I opened my first store.
From then on everything continued to grow- And it's still growing. 
Now we are multi-brand Fine Jewelry Store located in "Philly", a affectionately nicknamed for Philadelphia which is part of our Brand's name.
Because of the goodness of God I can't forget mentioning one of our biggest achievements which is Having now our OWN brand of accessories: Beloved Philly. 
And I can share it from my heart, and strenght that, this is just the begging of a beautiful chapter of what is about to unfold at Beloved Philly.

Our mission

To promote transformation by elevating your Self-Esteem. Our pieces will add the a final touch of elegance and sophistication to your image - empowing and up-lifting your looks.